Ernesto Nathan Rogers promoted an architecture that starts from the micro to get to the macro: “From the spoon to the town” was his motto. During my education and professional development, I have reversed the view and I’ve started from the study of the behaviours in large-scale human settlements (as I’m a Town Planner) to study, fascinated, the smaller behaviours processing unit: the human brain. The common denominator of my studies has always been, regardless the macro or micro scale, the regeneration factor. The possibility to manage personnel during my career as a manager has fomented my passion for people, their empowerment, their release from limiting beliefs aimed to achieve their professional goals. Hence the decision to fully devote myself to the profession of coaching and training for the beauty of regeneration, for the beauty of the Phoenix which shines again from its ashes.